Veeva Systems Acquires Copli to Automate Medical Content Review
Veeva Systems has acquired Copenhagen-based startup Copli, integrating its agentic technology into a new platform aimed at slashing manual labor in medical, legal, and regulatory reviews by 70% over the next five years. The acquisition marks a strategic push to replace traditional bottlenecks with automated compliance checks.
The newly launched Veeva Falcon MLR platform automates the review of promotional and medical materials, ensuring they align with approved labels and regional regulations. By shifting routine compliance tasks to intelligent agents, the company aims to move reviewers away from repetitive documentation and into more strategic advisory roles within pharmaceutical and life sciences organizations.
Jacob Scheel-Bech, former CEO of Copli, noted that the integration with Veeva PromoMats will allow the technology to scale across the industry. Emma Hyland, vice president of commercial content at Veeva, emphasized that the current MLR process is a persistent barrier to delivering information to healthcare providers and patients. The platform is currently available, with a formal product demonstration scheduled for July 9.
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