CentSight Launches AI Platform to Provide SMBs With CFO-Level Insights
Conflict lead: While 36 million small businesses operate across the United States, most lack the budget for high-end financial oversight, often relying on stagnant spreadsheets or gut instinct. CentSight, an AI-native platform launching today, aims to bridge this gap by translating complex accounting data into plain-English answers for owners.
Founded by entrepreneur Gerald Hetrick, the Lakewood-based company arrives with $1.5 million in pre-seed funding from Mudita Venture Partners. CentSight connects directly to QuickBooks Online and bank accounts via Plaid, bypassing the need for manual reporting. Instead of static dashboards, the platform utilizes a system called Signals to proactively flag issues—such as tightening margins or emerging cash gaps—before they escalate into crises.
Hetrick, who previously founded Able, designed the software to address a recurring struggle: the disconnect between possessing raw financial data and knowing how to act on it. By offering real-time intelligence at a fraction of the cost of a fractional CFO, the platform provides business owners with the same strategic clarity typically reserved for larger corporations. The tool is now available for early access, aiming to replace anxiety-driven decision-making with data-backed guidance.
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