Street Child United Launches North American Tour During FIFA World Cup
Street Child United has kicked off its #IAmSomebody Tour, a series of events spanning the United States and Canada designed to amplify the advocacy demands of street-connected youth. Partnering with Bank of America, the initiative aims to leverage the global spotlight of the 2026 FIFA World Cup to drive systemic change.

The tour, which began in Tacoma, Washington, serves as a direct extension of the Street Child World Cup held in Mexico City this past May. During that tournament, 28 teams of young people facing housing insecurity or homelessness developed a collective Charter of Demands aimed at governments and global institutions. By traveling to Miami, Toronto, New York, and Washington, D.C., the organization intends to ensure these voices reach policymakers during the peak of the international sporting season.
In Tacoma, the tour launched with an Indigenous Youth Soccer Tournament co-hosted by the Puyallup Tribe of Indians, gathering 80 young participants from across North America. Future stops will feature high-profile engagements, including a roundtable with Sir David Beckham in Miami and a series of community soccer activations. The journey will reach its conclusion at the United Nations, where young leaders will formally present their charter to global stakeholders.
Bank of America, the official bank of the 2026 FIFA World Cup, provides the funding and infrastructure for the tour, building on its ongoing Sports with Us platform. The collaboration emphasizes the use of soccer as a tool for social inclusion, with additional technical support provided by the Soccer Forward Foundation. Street Child United CEO John Wroe noted that the initiative is intended to keep the pressure on decision-makers long after the final whistle of the World Cup, specifically targeting the 150 million young people worldwide living without stable housing.
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