Trump Nets $1.5 Million Through Branded Bible Licensing

The licensing deal, which features editions priced at $99.99, generated approximately $1.3 million during the 2024 campaign cycle, with an additional $208,000 recorded in 2025. This commercial endeavor is part of a broader financial portfolio that includes $1.4 billion in crypto-related earnings and $80 million from media lawsuits. While the president has publicly championed the Bible as his favorite book, critics argue the project is a calculated effort to monetize religious sentiment for political gain.

Anna Laurie Gaylor, co-president of the Freedom From Religion Foundation, described the initiative as a textbook case of political pandering. She noted that the president frequently wraps his political brand in religious imagery while simultaneously struggling to discuss basic biblical content. Historians have also pushed back against the president’s rhetoric regarding the nation’s founding, pointing out that constitutional authors intentionally maintained distance between government and religion—a stark contrast to the narrative currently used to market these branded volumes.