Strivve Secures Chartway Ventures in Final CUSO-Backed Capital Raise

The company’s growth strategy centers on its Top of Wallet and CardLinks platforms, which allow issuers to secure primary payment status at e-commerce sites. With guest checkout usage dropping significantly across the industry—falling from 44% in 2019 to roughly 16% in 2025—the ability to automate card placement has become a critical competitive advantage for credit unions. Strivve currently manages agreements covering nearly 100 million payment card accounts, delivering placement success rates as high as 96%.

Co-founders David Pool and Chris Hopen have steered the firm away from the standard venture capital treadmill, opting instead for backing from seasoned executives and family offices. This latest infusion of capital from Chartway Ventures will accelerate the expansion of Strivve's merchant and bill-pay network. For Rob Keatts, EVP at Chartway Credit Union, the investment is a tactical move to eliminate payment friction and ensure that their members' cards remain the default choice for everyday digital transactions.