Physician’s Choice Probiotic Launches in 625 Costco Warehouses
Starting August 3, Physician’s Choice is rolling out its 60 Billion Probiotic® Advanced formula to 625 Costco locations across the United States. The supplement, which integrates prebiotics, ten probiotic strains, and a postbiotic into a single daily capsule, will retail for $39.99 per 75-count bottle.
The expansion marks a significant push for the Denver-based brand, moving its signature digestive health product into the nationwide wholesale market. According to CEO Logan Cheirotti, the goal is to increase accessibility for Costco members seeking a streamlined approach to gut health. The formula centers on 60 billion colony-forming units, specifically highlighting clinically studied strains like B. lactis Bl-04® and B. lactis HN019™.
Beyond the primary probiotic strains, the supplement incorporates 20 mg of heat-treated L. gasseri CP2305. This postbiotic addition reflects the company’s focus on the intersection of digestive function and systemic wellness. By securing shelf space at 625 warehouses, Physician’s Choice aims to leverage Costco's retail footprint to scale its reach among health-conscious consumers.
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