James Avery Expands College Jewelry Lineup for Fall Season
As autumn schedules fill with Saturday tailgates and campus reunions, James Avery Artisan Jewelry is broadening its officially licensed college collection. The Texas-based jeweler added five universities and a new enamel-based design line, aiming to integrate school spirit into everyday accessories rather than just game-day novelty gear.
The expansion introduces Texas Southern University, the University of North Texas, Sam Houston State University, the University of Georgia, and Georgia Tech to the brand’s growing roster. These additions join a catalog that previously featured 19 universities, offering fans sterling silver and enamel pieces ranging from rings and pendants to money clips.
Central to this release is the Enamel Connected Hearts line, which features university-specific colors across hoops, rings, and charms. According to Karina Dolgin, the company’s chief product and revenue officer, the goal is to provide alumni and students with versatile designs that transition from campus events to daily wear. The collection is now available through James Avery retail locations, the company website, and select department stores.
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