Old World Christmas Sees Record Success With Sisters Sisters Ornament
A hand-blown glass ornament depicting two sisters in matching gowns has become a breakout hit for Old World Christmas. Since its debut in fall 2025, the piece has outperformed the company’s catalog of over 2,000 designs, driving a 23% increase in site conversion rates and doubling traffic within two weeks.
The ornament captures a nostalgic scene of two sisters mid-song, a design choice that has resonated deeply with collectors. According to Neal Applefeld, President and CEO of Old World Christmas, the product's rapid success underscores a broader consumer desire for items that evoke shared family traditions. The company, which has specialized in handcrafted glass ornaments since 1979, reports that the piece has maintained consistent five-star reviews since its launch.
While the Spokane-based manufacturer offers a vast array of proprietary designs, this specific release stands out for its immediate market impact. The item is currently priced at $27.99, with a promotional discount running through August 9. Given the high demand observed during its initial release, the company suggests that shoppers secure their ornaments early for the upcoming holiday season.
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