Planet Fitness Reports Q2 2026 Revenue Growth Amid Strategic Shift
Planet Fitness reported a 7.1% increase in total revenue to $365.2 million for the second quarter of 2026, even as the company navigates a period of internal transition. While same-club sales saw a modest 1.7% uptick, leadership is now aggressively pursuing new marketing campaigns and pricing tests to revitalize member growth.
The fitness chain, which now operates 2,930 locations across its global footprint, saw its net income rise to $67.1 million, or $0.87 per diluted share, up from $58.0 million in the same period last year. To bolster shareholder value, the company repurchased and retired approximately 4.0 million shares of its Class A common stock, a move valued at $200 million.
Chief Executive Officer Colleen Keating emphasized that the company is currently pivoting its strategy to better reach a broader audience. Beyond refining its "Judgement Free Zone" branding, Planet Fitness is experimenting with new membership structures and retention tactics. This period also marked a significant leadership change with the appointment of Sudhanshu Priyadarshi as Chief Financial Officer and President of International operations. Looking ahead, the company maintains a stable outlook for the remainder of 2026, projecting revenue growth of approximately 7% and planning to open between 180 and 190 new locations.
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