HOVR and Cloudbeds Partner to Integrate Interactive Video Into Bookings
Philadelphia-based interactive video platform HOVR is partnering with hospitality management system Cloudbeds to replace static website content with immersive storytelling. The integration aims to boost direct booking conversions by allowing hoteliers to embed interactive video, destination highlights, and user-generated content directly into the guest purchasing journey.
The collaboration enables hotels within the Cloudbeds ecosystem to deploy HOVR’s technology via a single line of code. This shift moves beyond traditional booking interfaces, offering travelers a more visual and engaging path to reservation. Beyond aesthetics, the platform provides hoteliers with analytics to track engagement metrics and revenue specifically influenced by these video experiences.
Sebastien Leitner, Vice President of Strategic Partnerships at Cloudbeds, noted that the integration serves to differentiate properties in a crowded market. Jason Craparo, CEO of HOVR, emphasized that the goal is to convert casual shoppers into guests by building confidence through richer digital narratives. For the thousands of properties utilizing Cloudbeds across 150 countries, this represents a new layer of commerce capability designed to capture demand and drive measurable growth.
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