AlarMax Appoints Katie Frogge to Lead Marketing and Vendor Strategy

Frogge arrives at AlarMax with over 11 years of experience in SaaS product leadership, digital marketing, and team development. In her new capacity, she will act as the primary liaison for the company’s manufacturer partners. Her mandate includes crafting joint business plans, optimizing marketing development funds, and executing co-marketing initiatives intended to drive qualified leads for security and AV integrators.

Prior to this appointment, Frogge managed a multi-million-dollar portfolio and served as a Product Owner for a reputation management platform. Her background in bridging the gap between sales, marketing, and customer success teams aligns with AlarMax’s goal of turning vendor investments into measurable, branch-level results. Jessey Appel, Vice President of Marketing at AlarMax, noted that Frogge’s focus on high-performance culture and strategic engagement makes her the right choice to elevate the company's partner ecosystem as it pursues long-term national expansion.