Joel Worthington Named President of Koala Insulation
After two decades of building franchise systems at Neighborly, Joel Worthington is taking the helm at Koala Insulation. Empower Brands appointed the veteran executive to accelerate the company’s national footprint, tasking him with refining franchisee support and scaling operations within the competitive home improvement sector.
Worthington’s transition follows a long tenure as President of Mr. Electric, where he focused on driving systemwide revenue and enhancing operational training. His leadership approach is rooted in an unusual background: before entering the franchise world, he spent 13 years as a senior pastor. This history informs a 'people-first' philosophy that Empower Brands CEO Scott Zide identified as the catalyst for the company’s next expansion phase.
Koala Insulation currently operates within the $52-billion insulation market, utilizing a mobile, low-overhead model. As the demand for energy-efficient home solutions rises, Worthington aims to integrate his experience in leadership development with the brand’s existing infrastructure. He plans to prioritize the success of individual franchise owners while scaling the company’s reach across North America.
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