Sebastian Maniscalco Joins American Greetings for Personalized SmashUps

The project features Maniscalco performing a series of routines that contrast the low-stakes birthday parties of his youth with the modern landscape of celebrations. To maximize personalization, the comedian recorded over 1,200 individual names, allowing the digital cards to address recipients directly. According to Rob Matousek, executive director of direct-to-consumer business at American Greetings, the partnership leverages the performer's generational appeal to update the company’s digital offerings.

Maniscalco’s involvement arrives at a peak in his career, following the success of his "It Ain't Right" tour and the launch of his dedicated SiriusXM radio channel. The cards are available through American Greetings and Blue Mountain platforms, with subscription-based access ranging from $6.99 to $39.99. Users can distribute the personalized clips via email, text, or social media, marking another expansion for the comedian who recently ventured into music collaborations with Steve Aoki and maintains high-profile residencies at Wynn Encore Theater and Ocean Casino Resort.