VEVOR Targets 2027 for First European Storefront After IFA Debut
After five days of engagement at IFA Berlin, the home improvement brand VEVOR is pivoting toward a physical retail strategy in Europe. The company, which already maintains 22 regional warehouses, confirmed plans to launch its first brick-and-mortar location in France next year to complement its existing e-commerce operations.
The Berlin exhibition served as a testing ground for the company’s expansion, showcasing 20 key products ranging from professional workshop tools to outdoor equipment. Currently, VEVOR distributes roughly 15,000 stock-keeping units across the continent, relying on a digital-first model that integrates with major online marketplaces.
Shirley Liu, Head of E-commerce for VEVOR Europe, noted that the event provided essential direct feedback from regional stakeholders. To support this growth, the brand intends to bolster its local logistics network and after-sales infrastructure. The move into France represents a shift from pure-play digital sales toward an omnichannel presence, mirroring the company’s recent launch of a 32,000-square-foot flagship store in Houston earlier this year.
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