Drift Reimagines Forks with Twilight-Inspired Fragrance Line

The new product line follows the success of Drift’s previous partnerships with the John Wick and Strawberry Shortcake franchises. According to Elena Lecue, chief marketing officer at Drift, the scent was engineered to evoke the emotional intensity of the saga’s central love story. The brand is supporting the release with a campaign running through Halloween, including a partnership with actor Jackson Rathbone, who portrayed Jasper Hale in the films.

Consumers can purchase the collection at drift.co while supplies last. The offerings include car freshener kits priced at $52 and home scent diffuser sets for $89, both packaged in custom Twilight-themed sleeves. This marks the third major licensed collaboration for the company in 2026, with an additional partnership planned for release before the end of the year.