dpHUE Debuts Premium Hair Care Line at Target Beauty Studio
Target is expanding its prestige beauty footprint by bringing dpHUE to over 600 stores and its online platform. The partnership marks a strategic push for the hair color brand, which is leveraging the retail giant’s reach to introduce salon-quality maintenance products to a broader demographic of beauty consumers.
Founded by Donna Pohlad, dpHUE is bypassing its full portfolio to focus on a curated selection of three hero franchises: Camo+, Gloss+, and Glossy Glaze. These products aim to simplify at-home color upkeep by addressing specific consumer pain points such as gray coverage, color refreshment, and restorative shine. The products are priced at $22 for the 3oz Gloss+, and $29 for both the 4oz Glossy Glaze and 0.49oz Camo+.
This expansion aligns with the brand’s growth initiatives overseen by Chief Brand Officer Bethenny Frankel, who emphasizes accessible education for salon-level results. By entering the Target Beauty Studio, dpHUE joins a destination featuring over 90 prestige brands, positioning itself alongside elevated beauty offerings that cater to shoppers seeking convenience without sacrificing professional quality.
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