Scale Marketing Taps LinkedIn Veteran to Lead Strategic Partnerships
Matt Feodoroff, a veteran of Microsoft and LinkedIn, has joined Chicago-based agency Scale Marketing as SVP of Strategic Partnerships. Tasked with spearheading the firm’s next expansion phase, Feodoroff brings two decades of experience managing global revenue portfolios that once exceeded $800 million to the performance marketing shop.
Feodoroff’s arrival marks a pivot for Scale Marketing, which aims to bridge the gap between its creative services and the complex needs of enterprise-level clients. During his tenure at tech giants including Sprinklr and Rubicon Project, Feodoroff focused on guiding Fortune 500 executives through structural growth hurdles. He now intends to translate that high-level experience into actionable strategy for the agency’s client base, focusing on identifying operational bottlenecks and deploying specialized team solutions.
Mark Day, a partner at the firm, described the hire as a calculated move to amplify the agency's market presence. According to Day, the decision to bring Feodoroff on board stems from a need for a leader capable of articulating the agency’s value proposition to a broader business audience. The appointment signals Scale Marketing’s intent to move beyond standard channel execution, positioning itself as a strategic consultant for brands navigating the shifting demands of the B2B and eCommerce sectors.
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