Los Angeles Fashion Brand STAUD Adopts Centric PLM
The Los Angeles-based fashion house STAUD has finalized the implementation of Centric PLM, a digital platform designed to overhaul its product development lifecycle. By centralizing data and workflows, the brand aims to streamline how internal teams and manufacturing partners collaborate on its signature handbags and ready-to-wear collections.
Founded in 2015 by Sarah Staudinger and George Augusto, STAUD has grown its footprint by balancing vintage aesthetics with contemporary design. The move to the Centric Software platform marks a shift toward a more unified digital environment, replacing fragmented processes with a centralized hub for all product-related information. This transition is expected to improve visibility across the supply chain, from initial design concepts to final commercialization.
Fabrice Canonge, CEO of Centric Software, noted that the deployment will provide the necessary infrastructure to manage complex workflows as the brand scales. For STAUD, which operates in the competitive intersection of accessible and high-end fashion, the integration serves as a technical foundation for maintaining design standards while optimizing the speed of product execution.
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