Thailand Launches Regional Light Festivals to Boost Local Tourism

TAT Governor Thapanee Kiatphaibool described the events as a cornerstone of the agency’s Year of Transformation, aimed at distributing tourism benefits beyond major hubs. Each location features 10 curated installations designed to merge contemporary technology with deep-rooted regional narratives.

In Lamphun, the focus rests on the Hariphunchai heritage, with evening multimedia shows illuminating the old city moat and ancient chedis. The program then shifts to Trang’s Chaloem Phrakiat 95 Public Park, where themes of marine life and multiculturalism take center stage. The final leg in Roi Et centers on Bueng Phlan Chai, showcasing Isan cultural identity through naga-inspired displays and traditional music. With a target of 200 million Baht in economic circulation and 150,000 attendees, officials hope these nocturnal journeys will sustain local businesses and modernize the perception of Thailand’s provincial destinations.