KAYALI Enters China with Exclusive Sephora Partnership

The rollout introduces a curated selection of global bestsellers, including Vanilla | 28 and Yum Boujee Marshmallow | 81, with an additional nine scents arriving throughout November. To support the launch, founder Mona Kattan will host a series of immersive events, including a "KAYALI Café" experience in Shanghai and a dedicated masterclass during the SEPHORiA Shanghai event in late October. The strategy focuses on the brand's signature layering philosophy, which encourages customers to customize their scent profiles.

This move deepens an existing eight-year partnership between the two companies, which currently spans approximately 3,000 locations globally. According to Sephora Greater China Managing Director Xia Ding, the collaboration leverages the retailer's digital ecosystem and physical footprint to meet the growing demand for personalized, experiential beauty among Chinese consumers. The campaign, titled "Sweet Overload, Joy Explode," will utilize local social platforms like Rednote and WeChat to foster the community-led engagement that has defined the brand's growth in other international markets.