BrownDust2 and Beard Papa’s Launch Halloween Collaboration
Starting October 9, 2026, NEOWIZ and Beard Papa’s are bringing the world of BrownDust2 to life in U.S. bakeries. The month-long Halloween promotion features character-inspired pastries, exclusive physical collectibles, and in-game reward codes, centered around fan-favorite characters Wilhelmina and Zenith at participating locations across the country.

The collaboration highlights two custom cream puffs: the Zenith Puff, a pumpkin spice custard eclair, and the Wilhelmina Puff, featuring vanilla custard topped with white chocolate and Oreo cookie crumbles. Beyond the menu, fans can purchase a special 6-pack combo set that includes acrylic standees, character badges, and sticker sheets alongside in-game reward codes.
Mark Nathan, Marketing Director for Beard Papa’s USA, noted the goal was to create a tangible experience for the community rather than simple branding. This sentiment is echoed by NEOWIZ, which views the partnership as a primary vehicle for expanding the RPG’s presence beyond mobile and PC screens. To celebrate the launch, the companies will host "Meet & Treat" events in Los Angeles on October 17 and Katy, Texas, on October 24, where cosplayers will appear for fan photos and prize giveaways. The promotion concludes on November 9, 2026.
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