GreenCore Solutions Launches AI Agent Hub for Global Grocery Procurement

The shift toward machine-led commerce is accelerating, as evidenced by Cloudflare data showing AI agents now account for 64% of web traffic. Recognizing this transition, GreenCore Solutions designed its new platform to act as an intermediary for 8,619 retail banners. By integrating 5 billion agentic datapoints, the system facilitates the procurement process that Gartner predicts will see AI agents outnumber human sellers by a ten-to-one ratio by 2028.

Beyond procurement, the company is targeting the high-growth retail media sector through its A2A-Retailmedia.ai hub. While traditional grocery shelf sales grow at a modest 2–4% annually, retail media is expanding by 10% to 40%. CEO Matthew Keddy stated that by consolidating these fragmented buying channels, the company provides a unified infrastructure for brands to reach the automated agents that now control the majority of grocery supply chains.