Meta weighed 'whisper strategy' to counter critic Jonathan Haidt

The internal notes, titled 'Well-being Meeting Sound-check Notes,' outline a so-called whisper strategy intended to turn other academics against Haidt. The discussions took place in March 2023, shortly after Haidt began publishing his findings on Substack and following his testimony before Congress. While the document contains typos and shorthand, it underscores the company's concern regarding Haidt’s influence on public perception as it prepared for a wave of product liability litigation. It remains unclear whether the company took any direct action based on these internal proposals, and Meta has not provided comment on the filing.