Fox to Acquire Roku in $22 Billion Streaming Consolidation
Fox has set its sights on dominating the living room, announcing a $22 billion acquisition of streaming giant Roku. By merging its broadcast networks and Tubi platform with Roku’s hardware and software ecosystem, the media conglomerate aims to secure the third-largest share of the U.S. television market.
CEO Lachlan Murdoch framed the deal as a natural evolution of Fox’s decade-long strategy, positioning the company to pair its live content portfolio directly with the interface millions of Americans use to navigate their viewing. While the companies promise to maintain an open platform, the integration will be immediate: Roku’s home screen will prioritize Fox programming, with specific plans to embed Fox Sports deeper into the platform’s existing Sports Zone.
Roku founder Anthony Wood, who will join the Fox board of directors, maintains that the service will remain partner-friendly despite the shift in ownership. He compared the upcoming changes to the platform’s existing balance of proprietary and third-party content, suggesting that the user experience will evolve rather than close off. The deal is slated to close in the first half of 2027, pending regulatory review, as both companies prepare to scale their advertising and distribution capabilities.
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