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Roundhouse Provisions Debuts Grass-Fed Beef Sticks

Houston-based Roundhouse Provisions has launched a line of shelf-stable beef sticks, aiming to capture the market for high-protein, zero-sugar snacks. Founded by Chuck and Gena Norris, the company is positioning the product as a clean-label alternative to mass-market meat snacks that frequently rely on fillers and artificial additives.

Bio & NewsJune 15, 2026288 reads0

The new snacks are crafted from 100% grass-fed Angus beef, omitting the nitrates, nitrites, MSG, and artificial preservatives often found in conventional convenience foods. Each box contains 20 individual sticks, designed for portability during workouts, travel, or demanding workdays. By focusing on natural seasonings and sea salt, the brand intends to offer a savory, shelf-stable option that supports lean muscle maintenance and satiety without the blood sugar fluctuations associated with processed, sugar-laden alternatives.

While the product targets active individuals and those following low-carb diets, the company acknowledges that the premium ingredient profile may result in a higher price point compared to ultra-processed competitors. The sticks are available exclusively through the official Roundhouse Provisions website, a move the company says ensures product authenticity and quality control. This launch expands the brand’s existing portfolio of health and survival-focused goods, continuing the mission established by the founders to provide accessible nutritional support for daily life.

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