Gigaverse Rebrands as TapIn to Pioneer the 'Contribution Economy'
The attention economy is losing its grip as Gigaverse pivots to TapIn, an AI-driven platform aiming to convert passive digital audiences into active contributors. By shifting focus from impressions to participation, the San Francisco-based company seeks to reshape how creators and brands build value within owned, interactive communities.
CEO and co-founder Omer Luzzatti argues that the current internet landscape is optimized for mindless consumption rather than meaningful exchange. TapIn intends to reverse this trend by providing a two-track ecosystem: a self-serve platform for independent creators and a white-label infrastructure for media companies and large organizations requiring deeper customization.
At the heart of the platform lies an AI engine designed to process live, unstructured conversation into organized, high-signal data. The system automatically groups questions, ranks contributions, and provides real-time translation to facilitate global engagement. These features are supported by a suite of tools including a pre-session "Green Room," integrated monetization options like subscriptions and ticketing, and a persistent layer that archives live sessions into lasting community knowledge. This transition from Gigaverse to TapIn marks a strategic move toward positioning the company as a foundational layer of infrastructure for the next generation of social interaction.
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