Cody Strub Launches Seniors Helping Seniors Franchise in Dubuque

Strub’s decision to join the national network, which spans over 400 territories, stems from personal experience. When his mother suffered a seizure and his father began managing COPD, the distance between them made providing care a logistical and emotional hurdle. He discovered that the standard market offerings often felt impersonal or overly clinical, failing to provide the genuine connection he believed his parents deserved.

By establishing this new location, Strub plans to serve Greater Dubuque, Maquoketa, Clinton, Dyersville, Guttenberg, and Manchester, alongside communities in Wisconsin like Platteville and Lancaster. The franchise differentiates itself by prioritizing the hiring of active seniors to assist their peers, an approach President Namrata Yocom-Jan calls essential for fostering meaningful, long-term relationships between caregivers and recipients.

Data from the U.S. Department of Health and Human Services suggests that nearly 70% of retirees will eventually require long-term care, a reality driving the rapid expansion of such services. For Strub, the transition from the corporate sector is about easing the burden on families who, like his own, are forced to navigate the complexities of aging while trying to preserve the quality of their familial bonds.