Dodge and Under Armour Merge Muscle Car Aesthetics with Sportswear
Dodge and Under Armour have launched a collaborative collection inspired by the Charger SRT Hellcat and Challenger SRT Demon. By blending automotive design cues with high-performance athletic gear, the partnership aims to capture the intensity of American muscle cars through apparel, footwear, and specialized football equipment.
The new line features burnout-inspired textures and aggressive color blocking, drawing directly from the body lines of Dodge SRT vehicles. Available in oxblood red and carbon black, the range includes HB-Lo sneakers, HeatGear baselayers, and cargo shorts. For the gridiron, the collaboration introduces the UA Blur Pro x Dodge Cleat and matching gloves. The visual campaign features Notre Dame defensive back Adon Shuler and USA Football’s Laneah Bryan to emphasize the connection between automotive speed and athletic performance.
Matt McAlear, CEO of Dodge, described the collaboration as a fusion of two brands built on pushing limits. Yuron White, Senior Vice President at Under Armour, noted that the designs are grounded in athlete-driven insights, reflecting the shared DNA of speed and power. The collection debuts publicly at the UA NEXT SEVENS tournament at IMG Academy in Florida this July, with products currently available via Under Armour’s website and select retail locations.
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