EZ Texting Taps Yogesh Khadilkar to Lead AI-Native Marketing Shift
With the SMS marketing sector facing rapid consolidation, Tampa-based EZ Texting has appointed growth architect Yogesh Khadilkar as Senior Vice President of Marketing. The move signals a transition toward an agentic AI infrastructure, aiming to replace traditional, linear marketing models with a fully autonomous, data-driven growth engine.
Khadilkar joins the platform with two decades of experience, having previously delivered $250 million in revenue impact and achieved 36% year-over-year product growth. His resume includes industry honors such as the David Ogilvy Award and the JD Power Award for Online Excellence. At EZ Texting, he is tasked with building an AI-native ecosystem that moves beyond incremental updates, instead reorganizing cross-functional intelligence from the ground up.
The initiative, dubbed the Agentic Marketing Transformation, seeks to deploy specialized AI agents capable of complex reasoning and end-to-end execution. According to Khadilkar, the shift is a response to the looming obsolescence of conventional growth tactics in a market where AI-powered SMS services are projected to exceed $30 billion. Rather than treating artificial intelligence as a support tool, the company intends to integrate it as the primary operating system for brand development and customer engagement. This pivot aims to provide the platform's base of small and medium-sized businesses with faster, more precise tools for managing customer relationships.
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