Google adds AI disclosure labels to advertising inventory
Users browsing Google Search, Discover, and YouTube can now identify advertisements generated or modified by artificial intelligence. The company launched a dedicated label within its "My Ad Center" interface, offering transparency into the creation process of commercial content appearing across its primary digital platforms.
The new "created or edited with AI" tag appears inside the information panel accessible via the three-dot menu on any ad. For content produced using Google’s internal generative tools, the system applies the label automatically. Advertisers utilizing third-party AI platforms must disclose their use of synthetic tools manually to ensure compliance with these updated transparency requirements.
In specific global regions, these disclosures may appear directly on the ad creative itself. This move mirrors similar initiatives from Meta, which maintains an "AI info" section within its own ad transparency tools. Beyond standard commercial ads, Google has already implemented disclosure mandates for synthetically altered content in political messaging and continues to integrate technical standards like SynthID and C2PA to help users identify potential deepfakes.
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