Beauty Creations Enters CVS Pharmacy in Major Retail Expansion

The rollout features the brand’s most recognizable hits, including the Kiss Me Lip Collection, the viral Pretty Pressed Setting Powder, and the Plump & Pout line. For Founder and CEO Esmeralda Hernandez, the move represents a validation of the grassroots strategy that propelled the company from local markets to a presence in over 47 countries. Hernandez noted that the expansion is a victory for the team and the loyal community that supported the brand before it gained mainstream recognition.

Currently, the products are available on CVS.com, with physical stock arriving at select pharmacy locations throughout the national rollout. This move follows a year of industry accolades for the company, which continues to maintain its footprint in retailers like H-E-B and various international chains. As the brand enters its second decade, the CVS partnership signals a shift from a digital-first, niche label to a staple of the mass-market beauty aisle.