Flying Fish to Host Halloween Rave at Dracula's Bran Castle

The promotion, open for entries through October 20, targets consumers in South Africa, Brazil, Mexico, Belgium, Peru, and Canada. Four winners from each market will receive an all-inclusive trip to Romania, securing their place at the castle for a celebration featuring musical acts including Sickick, Dubdogz, and Miro. The event marks a strategic pivot for the brand, which aims to insert its flavored beer into the global Halloween tradition.

Bruno Cosentino, President of Balanced Choices & Beyond Co. at AB InBev, noted that the campaign is designed to introduce the brand to new legal-age consumers through high-impact, experiential marketing. Developed alongside Wieden+Kennedy Mexico and agency We Are Collider, the initiative will leverage social media, digital out-of-home advertising, and limited-edition packaging to drive engagement. By utilizing the cultural weight of the Dracula legend, the organizers intend to move beyond standard holiday advertising, inviting participants to step directly into the mythos of the Prince of Darkness.