Lavior Partners With CR Fitness to Expand Botanical Skincare Reach

The collaboration focuses on placing Lavior’s Multipurpose Wound Gel directly into the hands of athletes. Formulated with aloe vera and a proprietary botanical blend, the gel serves as a natural first-aid alternative for common gym injuries like scrapes, blisters, and calluses. Beyond basic recovery, the company is introducing its Post-Surgical Skin Barrier Gel to support skin health for members managing recovery from medical or aesthetic procedures.

These products will gain visibility through in-club activations and local health fairs across Florida, Georgia, North Carolina, and Texas. For the internal teams at Lavior, the deal marks a significant expansion of employee benefits, as the company adds Crunch Fitness memberships to its corporate wellness package. Anabelle Savion, COO of Lavior, emphasized that the alliance aligns with the company’s focus on clean, trustworthy care, meeting gymgoers in environments where they are already prioritizing their physical health.