Robert Barkow Integrates Tech Expertise into Buonauto Enterprises
A two-mile trek through a Connecticut blizzard on skis, pulled by his German Shepherd, brought Robert Barkow into the local spotlight. Now, the Entirtek founder is applying that same unconventional drive to his role as CTO for Buonauto Enterprises, reshaping the digital infrastructure of the Oxford-based specialty car dealer.
Barkow brings over two decades of software development experience to his partnership with CEO Steven Buonauto. He founded Entirtek in 2023, positioning the firm against agencies he claims prioritize inflated metrics over transparent results. His approach focuses on verifiable performance, leveraging Answer Engine Optimization and AI-driven search strategies to help businesses navigate platforms like ChatGPT and Perplexity.
At Buonauto Enterprises, Barkow manages the dealership's web presence and digital marketing, supporting a business with deep local roots. Steven Buonauto, whose family history in the automotive trade predates World War II, operates a 21,300-square-foot facility that specializes in exotic and classic vehicles. The collaboration has already yielded results, with Buonauto Enterprises securing 2026 CarGurus Top Rated Dealer honors. Barkow is currently balancing these professional commitments with the development of Ruinic, an upcoming massively multiplayer PC game.
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