RainFocus Named a Leader in Virtual Event Management by Forrester

The Forrester assessment evaluated 12 major virtual event management platforms based on current offerings, strategy, and customer feedback. RainFocus distinguished itself through deep integrations with CRM, MAP, and customer data platforms, including native connectivity to the Adobe ecosystem. Analysts noted that the platform’s capacity for high-level data capture and persistent global attendee profiles allows enterprises to move beyond fragmented event silos toward more personalized engagement strategies.

JR Sherman, CEO of RainFocus, stated that the recognition validates the company's shift toward treating virtual events as a core component of the broader customer journey rather than a standalone technology. By leveraging agentic AI to orchestrate real-time interactions, the platform aims to transform complex event portfolios into measurable pipeline generators. Brian Gates, EVP of Strategy and Growth, added that the company’s original mission to solve data fragmentation in in-person conferences has successfully scaled to meet the needs of diverse, multi-format event programs.