Meta eyes prediction market space with internal project Arena

The proposed platform mirrors the mechanics of established prediction sites like Polymarket and Kalshi, though Meta has not strictly ruled out the future integration of real-money gambling. Internal sources describe the development of Arena as a top priority for the company, which intends to drive traffic toward the standalone app through its existing social media ecosystem.

Meta’s interest in the space follows its history of adopting successful features from competitors, such as the implementation of ephemeral Stories and vertical video feeds. However, the venture arrives at a precarious time for prediction markets. Recent controversies have shadowed the industry, ranging from law enforcement scrutiny regarding suspicious betting activity to reports of platforms incentivizing users to stage videos of themselves placing wagers. Neither Meta nor its competitors have provided immediate clarification on the project's long-term regulatory strategy.